Abstract
In today's competitive landscape, successful products go beyond mere functionality. They must resonate with users, cater to their needs, and create positive experiences. This is where human-centered design (HCD) takes center stage. A philosophy and methodology centered on empathy and user understanding, HCD ensures products are not just built, but truly designed for the people who use them. This article delves into the core principles of HCD, explores its key benefits, and showcases real-world examples of its success. By prioritizing user needs and insights throughout the development process, HCD empowers businesses to create products that are not only commercially viable but also enhance people's lives.